Laurie Rowley, Co-Founder and President, NARPP
We’ve proven that what’s possible is building trust, increasing engagement, and improving participant outcomes when we radically reimagine communications with a scientifically-rigorous, human-centered design strategy.
We expanded our plan sponsor coalition to over 2000 members, representing over 7 million participants.
By combining behavioral finance and human centered design, we were able to increase voluntary plan participation by 23% and improved savings rates by 600%.
We educated over 20,000 people about retirement by providing simplified, transparent, and well-designed financial information.
We spoke to over 10,000 plan sponsors about how we can help their employees be more engaged with their financial futures.
In 2015, we radically transformed communications into a powerful engagement tool. Working with plan sponsors, recordkeepers and asset managers around the country, we re-engineered communications using Intuitive Sustained Engagement (ISE™). ISE is the first behaviorally effective, award-winning education system, informed by best practices from behavioral finance, human-centered design, and from insights about the importance of trust from our own proprietary research.
We continued to prove the importance of trust in financial decision making through more robust and expansive versions of our participant “FELT Study,” and “Plan Sponsor Trust and Confidence Study.”
NARPP won a Webby in 2015 for the first version of our website.
We won an Innovator Award for the work we did in Ohio.
We were honored with an Innovator Award for development of a risk questionnaire.
Plan Sponsor 50,000+ participants
To expand our reach and deepen our impact, in 2015 we launched NARPP Labs – an award-winning think tank that collaborates with industry stakeholders to design and innovate solutions for some of the biggest challenges in retirement savings.
Plan Sponsor 10,000+ participants
NARPP was asked by NAGDCA to help develop a campaign to increase savings, to be used by all NAGDCA members whose plans represent millions of working Americans.
NARPP was asked to speak at CIEBA, DCIAA, and other industry conferences.
Laurie Rowley, NARPP President and Co-Founder, was asked to participate in the “U.S. Retirement Thought Leadership Roundtable,” hosted by BlackRock and GCOA.
We were featured on: NPR, The Wall Street Journal, Pensions & Investments etc.
NARPP is a San Francisco-based 501(c)(3) non-profit organization whose mission is to advocate for individual savers. Through pioneering research, independent coalition building, and innovative educational programs, NARPP is making financial information transparent and universally accessible for the 145 million working Americans saving for retirement.